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More than 30 years have passed since the first edition of QUIS symposium was held in Sweden in 1988. QUIS takes place every second year and attracts around 200-250 leading researchers and executives from all over the world. The QUIS symposium brings together the best interdisciplinary academic research and management practices in a forum to advance the study of service management, service dominant logic, service leadership, customer experience, technology and innovations in service. The pursuit of service excellence is a never-ending quest by organizations seeking to achieve outstanding performance in their field. Benchmarking one¿s own approaches against other organizations best practices and gaining insights from their experiences are powerful means for enhancing results.