MARKETING STRATEGY: BILINGUAL BACHELOR'S DEGREE IN BUSINESS MANAGEMENT (2ª ED. )

MARKETING STRATEGY: BILINGUAL BACHELOR'S DEGREE IN BUSINESS MANAGEMENT (2ª ED. ). BILINGUAL BACHELOR'S DEGREE IN BUSINESS MANAGEMENT (Libro en papel)

Editorial:
UNIVERSIDAD DE MURCIA
Año de edición:
Materia
Economía
ISBN:
978-84-17865-06-1
Páginas:
227
Encuadernación:
Bolsillo
-5%
13,00 €
12,35 €
IVA incluido
Disponible en 10 días
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Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challenges and opportunities require more tan ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy deals with the underlying logic and processes for designing and implementing market-driven strategies.    The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.

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